BirdShack Fried Chicken
Branding
BirdShack is a new fried chicken concept from a national foodservice franchise. I worked on their brand from the ground up. With no budget for custom photography, we utilized color, texture, illustration, and typography as the foundations of the brand and used photography as a supporting element.
I worked on this brand daily for almost a year. Interestingly enough, I don’t eat chicken. I also own seven chickens: Lucy, Cheryl, Henri, Louise, Gina, Colleen, and Michelle. Michelle lays blue eggs. She’s pretty cool.
Project included: identity, print collateral, illustration, signage, back-of-house and consumer packaging, website (research, UX/UI, design & project management)
Work completed at McGinty Co
