Creative Direction | Brand Strategy | Print & Digital Design
Class is a web conferencing platform purpose-built for teaching and learning remotely.
As the Design Lead at Class, I led the creative strategy and design for our website redesign project. The redesigned site led to an increase in website conversions and improved the site health score from 62% to 95%, exceeding industry standards.
I also created and maintained the Figma component library for market-ready product screens. This library enabled our team to quickly create product screens for specific use cases.
NEMO Equipment is an award-winning New England-based designer of innovative outdoor gear, including tents, sleeping bags, sleeping pads, camp showers, and shelters.
During my time as an in-house designer at NEMO Equipment, I took a 70-page product catalog from concept through completion.
YoColorado is an apparel company with an extensive selection of Colorado-themed clothing and accessories for men, women, and kids.
As a freelancer for YoColorado, I created hang tags, product packaging, social graphics, a product catalog, and apparel design for graphic tees which were available for purchase at REI.
GearJunkie, part of the AllGear Digital family of brands, is the leading source of outdoor news.
As a freelancer for AllGear Digital, I created design templates for GearJunkie’s 2024 Holiday Gift Guide campaign including blog header images and social graphics.
Additionally, I created the template for their email newsletter, The Send.
CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity.
As a contractor for CrossFit Inc., I designed various retail items, including posters, stickers, and apparel, for sale through Reebok and the CrossFit Stuff shop.
I also created product packaging and digital marketing graphics.
PowerSchool is the leading provider of cloud-based software for K-12 education in North America.
As a Lead Designer on their marketing team, I led the design direction for digital initiatives and worked on a wide range of marketing collateral.
I love doing the work. With over a decade of experience across a wide range of projects, industries, and markets, I bring a wealth of knowledge to every project.
I am passionate about animals, fitness, getting outdoors, and working on meaningful projects that have a positive impact on people’s lives.
I have a B.F.A in Visual Communication Design from the University of Dayton, completed summer studies at RISD, and spent a semester studying abroad in Australia.
I am eager to learn and always willing to expand my skill set.
I am based in Vermont.
September 2024–Present
August 2017–Present
October 2013–July 2017
Led design and project management for digital initiatives, including managing client and vendor relationships
Crafted brand identities, websites, environmental graphics, and publication layouts
Led end-to-end UX/UI process from research through QA for enterprise websites
Created page templates, component libraries, and design systems for project efficiency and to ensure consistency
Owned 70-page printed product catalog from concept through completion
Created product hang tags, packaging, stickers, retouched product images, and print and digital ads
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, Canva
Brand strategy, design systems, brand guidelines, visual identity, brand architecture
Case studies, presentations, tradeshow displays, sales enablement, whitepapers, ebooks, ads, direct mail, apparel, packaging, swag
Web design and development, landing pages, email, social media, paid media, analytics, campaign creation, A/B testing, motion graphics, HTML/CSS, WordPress, Elementor, responsive design
User experience design, interface design, information architecture, wireframing, prototyping, user flows
Project Management
Asana, Wrike, ClickUp
Digital Asset Management
Bynder
Marketing Automation
HubSpot, Marketo
Collaboration
Slack, Zoom, Google Workspace, Microsoft Office
Bachelor of Fine Arts, Visual Communication Design
Fall 2003–Spring 2007
Outstanding Senior in Visual Communication Design
May 2007
Best Portfolio Award
AIGA Cincinnati Senior Portfolio Review | April 2007
Summer Studies
Rhodes Island School of Design | Summer 2006
Semester Abroad
University of Sydney, Australia | Fall 2005